When does Doodle Joy launch?
Early 2027, on Amazon. Join the list and we'll email you the day it goes live.
How much will it cost?
The regular price is $21.99. Early fans get it for $19.99 with a launch coupon on Amazon.
How big is the bottle?
480 mL (16.2 fl oz), with a pump, so you can keep one hand on your dog.
What does it smell like?
Our scent is Lavender Honey Bliss: soft lavender and honey. Clean, not perfume-y, and definitely not wet dog.
What's in it?
A gentle amino-acid based wash with glycerin, aloe vera, jojoba oil, calendula, rice protein, oat extract, panthenol (B5), vitamin E, Centella asiatica, witch hazel and blue chamomile, plus a few other botanicals. The full ingredient list will be on the bottle.
Is it only for doodles?
We designed it around curly and wavy coats like goldendoodles, labradoodles, bernedoodles and poodles, but any dog can use it.
Is it tear-free or hypoallergenic?
We're not making those claims yet. We're getting lab tests done first, and we'll only say it if the results back it up. Until then, keep shampoo away from your dog's eyes like you would with any shampoo.
Where can I buy it?
On Amazon when we launch in early 2027, starting in the US.
Who's behind Doodle Joy?
Luke and Draven, two college friends building the brand in public. Read our story.
How do I get updates?
Put your email in the form below. You'll get a few updates before launch and one email on launch day. You can also follow @doodlejoyofficial.
Still curious? Get the updates
We launch on Amazon in early 2027. Early fans get it for $19.99 (regular $21.99).