Two friends, one very curly problem

It started with a question

Doodle coats are beautiful, until they tangle. Anyone who owns a goldendoodle, labradoodle or poodle knows the routine: the mats behind the ears, the brushing battles, the groomer bills that keep adding up.

Draven asked the obvious question: if doodle coats are so different, why isn't there a shampoo made for them? That question turned into Doodle Joy.

What we're making

Doodle Joy Lavender Honey Bliss is a gentle, amino-acid based shampoo with oat extract, aloe vera, jojoba oil and panthenol (B5), made with curly coats in mind. It comes in a 480 mL (16.2 fl oz) bottle with a pump, so one hand can stay on a wiggly dog.

Building it in public

We're Luke and Draven, two college friends doing this between classes. We're sharing everything as it happens: the first samples, the mistakes, the testing and launch day on Amazon in early 2027.

Want to come along? Follow @doodlejoyofficial on TikTok, or join the list below for updates.